Nevada Timeshare License Practice Exam

What is a "shill" in the context of a timeshare promotional meeting?

1. A real buyer interested in purchasing

2. A decoy buyer affiliated with the project

3. A representative of the developer

4. A regulatory authority member

The correct answer is: A decoy buyer affiliated with the project

A "shill" in the context of a timeshare promotional meeting refers to a decoy buyer affiliated with the project. This individual is typically hired by the timeshare company or developer to simulate genuine interest in the timeshare offerings. Their role is to create a sense of urgency and excitement among potential buyers, making the promotional event appear more successful and appealing. By using a shill, the company can influence the perceptions and decisions of real attendees, as they might witness what seems to be enthusiasm and engagement from someone who appears to be a typical buyer. This tactic can be effective in driving sales, although it raises ethical concerns regarding transparency and honesty in marketing practices. The other options present distinct roles that do not pertain to the shill concept, which focuses specifically on creating an illusion of buyer interest.